Ben Johnson’s new book, The Next Big Thing, is now available for pre-order.
Ben is a prolific writer and entrepreneur, and he’s been writing a lot lately, so it’s great to be able to review this book for him.
But, let’s face it, Ben has some pretty deep topics to tackle in his new book.
His approach to the startup world is a bit different than most of the others I know, and it’s a bit unusual in the world of startup books.
Here’s why I’m excited to read it.
Ben was born in 1977 in San Francisco, and his parents moved from their native Ireland to California, where he attended school.
He started off with a $200 loan to buy a computer and computer accessories, but eventually he realized that his dream wasn’t just to make a decent living, but to also create an entirely new kind of startup.
Ben grew up with a lot of entrepreneurial challenges.
“The whole idea of starting a business is very, very risky,” Ben told me.
“I had never thought of it as risky.
But the whole thing about starting a startup is, well, you have to do it right, so you’re doing it wrong, and the whole idea is, you don’t want to be too successful, because then you’ll go bankrupt.”
So Ben started off by starting his own software company.
He and his co-founders, Mark and Mark Hurd, had the idea that he would be able do all the things that he did at home.
“You know, my dad would have liked me to be more like him, so he would have been like, ‘Oh, yeah, you can just be a guy and you can do this,'” Ben told TechCrunch.
He didn’t want that to happen.
“My dad was very entrepreneurial, so when I was a kid, my mom was like, you know, I love this, you want to start this,'” he said.
“And I was like oh no, I’m not going to do that.
But my dad’s entrepreneurial spirit is like, what is this going to be?”
The result was a $300,000 software startup.
“This is a company that can go from zero to $2 billion in revenue,” Ben said.
His company, BenJohnson, became a major success, and in 2012, he and his brother, Dan, started a company called Tango.
Ben and Dan decided to try to grow their company into a bigger company, but Ben said that, when they were trying to do so, they realized that they were starting from a huge hole.
“We were like, we could probably just get another $2 million,” he said, “but it would take us forever to get to that.”
So, Ben and his siblings decided to do something different.
“In the beginning we were really focused on just building the business.
We were really like, let us just build it to make money,” Ben recalled.
“But eventually we realized, this is not a business that can sustain itself for the next year or two.”
So they decided to expand the business to allow for other activities.
The first business they created was an online game, Ben’s “I Can’t Believe You’re Not In Love” game.
It was a very small, mobile game, but it had a huge following.
It eventually sold about a million copies, which meant that Ben and Mark were able to build the company into something much bigger.
But there was one big problem.
The game was not really that successful.
“There was a huge marketing budget, and there was a massive amount of funding that went into it,” Ben and the Hurds said.
They thought that the game would be profitable.
“So we thought that, ‘Hey, maybe we can go for a different route and focus on something that’s really important to the world and be able, we think, to sustain our company,'” Ben said, referring to the game business.
“For example, we thought maybe we could use our name and name recognition and marketing money to pay for a lot more development, because that’s what the company is about.”
They didn’t know how to do this, so they decided they would try and hire a marketing agency.
But it was a tough sell.
They ended up finding an agency called Strategic Marketing Group.
And Ben and a team of people from the company began to put together the marketing campaign for the game.
“It was a big challenge for us to get this thing on the market and really build the business, because we didn’t really have any experience in the game,” Ben says.
The company did a lot right, but as they worked on the campaign, it was clear that they needed to make the game bigger.
“After we put a lot into the campaign we were like yeah, this has to be a game that people want to play,” Ben explained