Israel’s TV and radio news outlets are reporting that former minister and chief rabbi of Jerusalem Haim Shapira-Bianyte is taking out ads on Israeli and international TV networks in the capital, in an effort to increase viewership.
The ads, which are being distributed by Israel’s largest commercial radio station, will feature a picture of Shapira as a young man, with the caption: “It is my promise to the Jewish people, I promise to you: I will serve you.”
Shapira-Beriyte’s adverts are scheduled to air on Channel 10 and Channel 10 News, both of which are owned by Yedioth Ahronoth.
He did not immediately respond to a request for comment from the Washington Free Beacon.
The advertisement campaign comes as Prime Minister Benjamin Netanyahu’s government has been in the midst of a political crisis, as well as a national election that is slated for May.
The next election is due in October.
Netanyahu, who is also the country’s leader, has been accused of colluding with the Palestinians and the Palestinians have called for his resignation.
The Israeli leader has also been embroiled in the ongoing scandal over an illegal land grab.
Shapiro has said he has no intention of stepping down, but the campaign appears to have prompted him to do so.
“The election is not about the election, it’s about the next elections,” Shapira said last month.
“I am going to give this speech, because the election is the next election.”
Shafar Hana, the head of the Jerusalem District Council, told Haaretz on Thursday that Shapira’s ads were not aimed at him personally, but were “a part of a wider effort by the Israeli media.”
He said Shapira was not directly involved in the decision to air the ads, but that they were part of an effort by Israeli politicians to boost their political standing.
“The aim is to make him [Shapiras] appear as the hero and leader,” Hana said.
“There is no other reason for the ads to be shown.
They show that he is a man of courage and strength.”
Hana also said that the ads were part a “campaign” by the media outlets to raise awareness about the Israeli-Palestinian conflict.
“This is not something new, this is the same kind of advertising that is being used for other campaigns,” he said.
The news outlet reports that the Israeli government is also trying to reach out to other media outlets in the country, and that the advertising campaign will also target some of the most influential Israeli media outlets.
The Jerusalem Post also reports that Shapiras campaign has also received support from several other prominent members of the Israeli political establishment.
“Haim’s ads will not affect me personally, as I’m not affiliated with any media outlet,” Rabbi Yossi Gurvitz, who was a deputy speaker of the Knesset in Netanyahu’s cabinet from 2009 to 2014, told the Post.
“It will help me, but I don’t plan to change my opinion.”
Hazem Binyamin, the former director of the Hebrew University of Jerusalem, also endorsed Shapiras ads.
“Shapiri is a very intelligent man, who understands the Israeli state and the situation in the region,” Binyamina told the newspaper.
“We must keep in mind the fact that there are many factors that are driving the conflict between Israel and the Palestinian Authority, and we must not forget the fact of the fact there are also a large number of Arabs in Israel.”
The advertisement will be distributed through various Israeli media channels, including Channel 10, Channel 10 Radio, Channel 11, and Israel Radio.
Shapira is currently the director of Channel 10’s Jerusalem bureau.